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294 | Paul Lang, ASICS Global Senior Product Manager

The Drop

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Navigating Product Development in Footwear

This chapter explores the collaborative process of product development within a footwear company, focusing on the roles of product managers, designers, and developers. It highlights the emotional journey of creating new shoe designs, the importance of user feedback, and the balance between innovation and consistency in meeting consumer needs. The discussion also addresses the complexities of brand strategy and how customer experiences shape the identity of athletic shoes.

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