The Evolution of Running Footwear

This chapter reflects on the speaker's early experiences in the running shoe market, detailing their affinity for ASICS and the rise of other brands like Saucony. It examines the shift in consumer preferences towards lighter, more comfortable shoes influenced by books like 'Born to Run', alongside the transition from sport to lifestyle footwear. Additionally, the chapter covers the collaborative design process behind athletic shoes, emphasizing the importance of understanding diverse consumer needs and regional preferences.