2min chapter

The Drop cover image

294 | Paul Lang, ASICS Global Senior Product Manager

The Drop

CHAPTER

Understanding Foam Naming and Consumer Confusion in Footwear

This chapter explores the intricate naming conventions of foams in athletic shoes and the resulting confusion among consumers. It highlights how proprietary foam names have evolved, leading to a blend of familiar and innovative technology that affects performance consistency.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode