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The story behind Hanes' Make Yourself Comfortable platform

May 14, 2023
46:38
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1
Introduction
00:00 • 4min
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2
The Most Effective Advertising Campaign in the World
03:58 • 6min
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3
The Evolution of the Functional Men's Clothing Category
09:52 • 5min
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4
Hynns: A Building Block of Style
14:23 • 5min
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5
The Problem With Low Culture and High Culture
19:32 • 2min
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6
The Importance of Comfort in Storytelling
21:52 • 4min
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7
The Refresh of Haynes Originals
25:30 • 4min
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8
The Origins of Comfort
29:38 • 5min
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9
The History of Fashion in the Gilded Age
34:18 • 2min
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10
The Importance of Comfort in the Gilded Age
35:56 • 3min
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11
The Revolt of Guillenadege
38:58 • 4min
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12
The Conscious Decisions We Need to Make With Comfort
42:46 • 4min
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The basics apparel brand shares how it is elevating its "comfort" equity from functional benefit to cultural relevance. We're joined by CSO, Elizabeth Paul and Associate CD, Rushil Nadkarni, both of The Martin Agency.

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