The Most Effective Advertising Campaign in the World

The campaign is for the Master of Advertising Effectiveness, a six-week online program in partnership with WALK. It will give you a next level understanding of the evidence-based principles of advertising effectiveness. Over the coming years, we'll experience a campaign that's perfectly budgeted and targeted over both the short and long terms. Ruchael: When I saw this campaign a couple of weeks back when it broke, I was just stunned by this spot. And everything down to the soundtrack just sort of lifted my spirit. So I reached out to Elizabeth and wanted to have her come on and talk about it.