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The story behind Hanes' Make Yourself Comfortable platform

On Strategy Showcase

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The History of Fashion in the Gilded Age

Haines: Going back was a conscious decision because that allowed Haines to own that little piece of history that they've never talked about. The sentiments have always been the same, just body-marfing, body dysmorphia, just force yourself in a tiny things because that's what tradition is.

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