
The story behind Hanes' Make Yourself Comfortable platform
On Strategy Showcase
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The History of Fashion in the Gilded Age
Haines: Going back was a conscious decision because that allowed Haines to own that little piece of history that they've never talked about. The sentiments have always been the same, just body-marfing, body dysmorphia, just force yourself in a tiny things because that's what tradition is.
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