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The story behind Hanes' Make Yourself Comfortable platform

On Strategy Showcase

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The Importance of Comfort in Storytelling

Rochelle: "When the offering is simple enough, you can tell stories that are better" She says comfort and style should be two sides of the same coin. When you feel comfortable, you can style yourself better, she says. Rochelle: The presence of a brand doesn't have to mean like is the logo facing out necessarily.

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