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4min chapter
The story behind Hanes' Make Yourself Comfortable platform
On Strategy Showcase
Introduction
Fergus O'Carol: It is a beautiful day here in Chicago. The trees are fully bloomed and it just warms my heart this time of year. What we hear in today's episode is the story on how, in addition to maintaining its practical proposition, Hanes expanded the lens through which that proposition could be viewed. This is the story behind the repositioning of Hanes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode