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The story behind Hanes' Make Yourself Comfortable platform

On Strategy Showcase

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The Importance of Comfort in the Gilded Age

Gilded Age was an industrialist boom that was happening in the United States. The show shows how restraining some of that world is in 1901 until you see there's hints and little Easter eggs of this little trunk that is making its appearance. And in that trunk lies a lot of new hens. There is one rebel who has gotten a pair of hens and has gotten their hands and hens. They decide enough is enough and they leave.

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