The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Kraken’s $1.5BN Growth Playbook: What Works, What Doesn’t and What No Founders Understand About Growth That Will Change Their Company with Mayur Gupta
Apr 25, 2025
Mayur Gupta, CMO at Kraken and former growth leader at Spotify, shares invaluable insights on scaling companies. He discusses the biggest growth lessons from his Spotify days and how to create a sustainable growth engine. Gupta dives into the balance between organic and paid growth strategies, emphasizing the importance of brand marketing. He also sheds light on the future of SEO in an AI-driven world and the need for innovative marketing approaches to enhance user engagement, especially in the competitive crypto landscape.
52:50
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Quick takeaways
- Product-led growth is essential, as it allows the product to serve as its own marketing channel, driving user acquisition organically.
- Understanding consumer behavior through high-quality insights is crucial for optimizing growth strategies and enhancing product relevance and engagement.
Deep dives
Product as a Marketing Channel
Creating a product that serves as its own strongest marketing channel is emphasized as a crucial strategy for growth. This approach reframes traditional marketing roles and emphasizes the importance of product-led growth, whereby the product itself drives user acquisition and retention. By leveraging insights into user behavior and preferences, companies can align their product offerings with market demand, thereby enhancing overall growth potential. Examples from companies like Kraken illustrate how an exceptional product experience can naturally lead to organic growth without solely relying on external marketing efforts.
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