The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Growth: Inside Kraken’s $1.5BN Growth Playbook: What Works, What Doesn’t and What No Founders Understand About Growth That Will Change Their Company with Mayur Gupta
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Apr 25, 2025 
Mayur Gupta, CMO at Kraken and former growth leader at Spotify, shares invaluable insights on scaling companies. He discusses the biggest growth lessons from his Spotify days and how to create a sustainable growth engine. Gupta dives into the balance between organic and paid growth strategies, emphasizing the importance of brand marketing. He also sheds light on the future of SEO in an AI-driven world and the need for innovative marketing approaches to enhance user engagement, especially in the competitive crypto landscape.
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Mayur's Career Journey
- Mayur Gupta transitioned from engineering to product management and then marketing by opportunity and mentorship.
- His career spans tech, product, brand, and growth leadership across notable companies.
Embrace Chaos For Growth
- Thriving amid healthy chaos is key in high-scale growth companies like Spotify or Kraken.
- Over-structuring kills the very reason behind fast growth and innovation.
Growth Depends on Insight Quality
- Growth engines succeed based on the quality of insight driving them - not just ideas or experiments.
- Deep understanding of user psychology reveals why products resonate differently, informing growth moves.