20Growth: Inside Kraken’s $1.5BN Growth Playbook: What Works, What Doesn’t and What No Founders Understand About Growth That Will Change Their Company with Mayur Gupta
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
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Balancing Channel Strategies in Marketing
This chapter explores effective strategies for marketing channel spending and the need for diversification, starting with measurable lower funnel channels. It highlights the importance of balancing brand marketing and performance marketing to achieve sustainable growth, particularly in the competitive cryptocurrency space. The discussion also addresses advanced attribution models and the significance of adapting marketing efforts to recognize diminishing returns in saturated channels.
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