The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Growth: Inside Kraken’s $1.5BN Growth Playbook: What Works, What Doesn’t and What No Founders Understand About Growth That Will Change Their Company with Mayur Gupta

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Balancing Organic and Paid Growth in E-Commerce

This chapter explores the interplay between organic and paid growth strategies for e-commerce businesses in a competitive landscape. It emphasizes the importance of measuring performance accurately to optimize marketing efforts while focusing on educating audiences and understanding unit economics.

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