Mayur Gupta, CMO of Kraken and an expert in digital innovation, discusses how his company seamlessly integrates AI into marketing strategies. He reveals the transformative impact of AI on brand marketing and research, emphasizing the shift from traditional methods. Gupta highlights the importance of tailored AI solutions and cultivating a collaborative culture within teams. The conversation also touches on balancing AI tasks and personal finance insights, showcasing how advanced AI models can enhance decision-making and company growth.

Mayur Gupta, Chief Marketing and Growth Officer at Kraken, shares insights from his unique journey as a developer to a marketing leader. He discusses the importance of building trust and strong brand values in the rapidly evolving crypto landscape. Mayur emphasizes the dual approach of targeting both new and existing users while prioritizing education in crypto fundamentals. He also explores global adoption trends, especially in developing nations, and the need to innovate in order to create lasting crypto brands.