Marketing Against The Grain How a $1B+ Crypto Company Really Uses AI in Marketing | ft. Kraken CMO
24 snips
Feb 25, 2025 
Mayur Gupta, CMO of Kraken and an expert in digital innovation, discusses how his company seamlessly integrates AI into marketing strategies. He reveals the transformative impact of AI on brand marketing and research, emphasizing the shift from traditional methods. Gupta highlights the importance of tailored AI solutions and cultivating a collaborative culture within teams. The conversation also touches on balancing AI tasks and personal finance insights, showcasing how advanced AI models can enhance decision-making and company growth.
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Unstructured Data Access
- Provide employees easy access to unstructured data.
- This is the most impactful way to utilize AI within a company.
AI Adoption Strategy
- Prioritize getting signal quickly to understand model capabilities at scale.
- Customize AI to replicate unique workflows for best results.
AI Implementation Strategy
- Start AI adoption by leveraging SaaS platforms and proving incrementality.
- Consider custom solutions or local instances based on data sensitivity and core product relevance.