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5min chapter
How a $1B+ Crypto Company Really Uses AI in Marketing | ft. Kraken CMO
Marketing Against The Grain
Intro
This chapter explores the role of AI in marketing strategies, featuring insights from the CMO of a major crypto exchange. It highlights the successes and challenges of AI in creative processes and performance metrics, emphasizing its efficiency in brand marketing while acknowledging the limitations in content creation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode