17min chapter

Marketing Against The Grain cover image

How a $1B+ Crypto Company Really Uses AI in Marketing | ft. Kraken CMO

Marketing Against The Grain

CHAPTER

Transforming Marketing with AI

This chapter explores how AI is revolutionizing brand marketing and research methodologies, enhancing efficiency and reducing reliance on traditional processes. It discusses strategies for leveraging unstructured data and the importance of tailored AI solutions for effective integration within marketing teams. Additionally, the chapter emphasizes cultivating a culture of curiosity and collaboration to drive successful AI adoption and implementation.

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