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How a $1B+ Crypto Company Really Uses AI in Marketing | ft. Kraken CMO

Marketing Against The Grain

CHAPTER

Harnessing AI for SaaS Growth

This chapter explores the role of artificial intelligence in analyzing key performance metrics for SaaS companies, emphasizing the use of synthetic data to enhance growth strategies. It discusses the integration of internal and external data for gaining actionable insights, while addressing challenges in data analysis and project management.

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