Harnessing AI for SaaS Growth

Ep. 304

How are billion-dollar companies like Kraken integrating AI into their marketing strategies to pave the way for future growth?

Kipp and Kieran delve into the transformative role of AI in marketing strategies at trailblazing companies, featuring insights from Kraken's CMO, Mayur Gupta. Learn more on how AI is being leveraged for creative innovations, the debate between using SaaS platforms vs. custom solutions, and the operational best practices companies can adopt for effective AI usage in their growth efforts.

Mentions

• Mayur Gupta https://www.linkedin.com/in/mayurgupta77/
• Kraken https://www.kraken.com/
• DeepSeek https://www.deepseek.com/
• Claude https://claude.ai/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.