
How a $1B+ Crypto Company Really Uses AI in Marketing | ft. Kraken CMO
Marketing Against The Grain
Harnessing AI for SaaS Growth
This chapter explores the role of artificial intelligence in analyzing key performance metrics for SaaS companies, emphasizing the use of synthetic data to enhance growth strategies. It discusses the integration of internal and external data for gaining actionable insights, while addressing challenges in data analysis and project management.
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