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CoinDesk Podcast Network
GEN C: Building Lasting Crypto Brands with Mayur Gupta
Feb 11, 2025
Mayur Gupta, Chief Marketing and Growth Officer at Kraken, shares insights from his unique journey as a developer to a marketing leader. He discusses the importance of building trust and strong brand values in the rapidly evolving crypto landscape. Mayur emphasizes the dual approach of targeting both new and existing users while prioritizing education in crypto fundamentals. He also explores global adoption trends, especially in developing nations, and the need to innovate in order to create lasting crypto brands.
38:23
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Quick takeaways
- Prioritizing quality customer experiences and product excellence is crucial for building a trusted crypto brand that endures.
- In a fast-paced crypto landscape, brands must innovate and emphasize consumer education to foster genuine connections and relevance.
Deep dives
The Importance of Building a Strong Brand Experience
A strong brand is intrinsically tied to the quality of the product and customer experience. If a product or service fails to deliver a satisfying experience, no amount of clever marketing can salvage the brand’s reputation. The discussion emphasizes that brands must focus on the actual experiences they provide, as these experiences are what shape consumer perception and loyalty. Ultimately, a brand can only thrive if it also prioritizes product excellence alongside creative marketing initiatives.
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