12min chapter

CoinDesk Podcast Network cover image

GEN C: Building Lasting Crypto Brands with Mayur Gupta

CoinDesk Podcast Network

CHAPTER

Evolving Mindsets: From Engineering to Marketing in Crypto

This chapter explores the transition from Java development to marketing within the dynamic crypto industry, emphasizing the shift from input-focused engineering to outcome-oriented marketing. It discusses the importance of integrating data and technology, the evolving role of brand and performance marketing, and the need for emotional connections between brands and consumers.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode