AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Partnerships Unraveled
002 - Remove the friction - How to remove friction in 5 key phases of the partner journey
Oct 17, 2022
Learn how to remove friction in key phases of the partner journey - from recruitment to sales. Discover strategies for successful partner onboarding, enhancing sales alignment, and maximizing collaboration. Dive into the importance of clear communication, setting expectations, and optimizing training for successful partnerships.
47:41
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Strategic partner alignment with vendors who share relationships with desired end users can boost market penetration.
- Proactively recruiting partners aligned with segment, vertical, and specialization drives successful recruitment.
Deep dives
Effective Channel Strategy: Targeting Key End Users
When targeting end users as a vendor and partner, it is crucial to approach it strategically. Firstly, leveraging partnerships by aligning with vendors who share relationships with the desired end users can be beneficial. Additionally, targeting end users of competitive vendors provides an opportunity for market penetration. Lastly, utilizing focused marketing campaigns tailored to a specific Ideal Customer Profile (ICP) can effectively reach new end users.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode