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3min chapter
002 - Remove the friction - How to remove friction in 5 key phases of the partner journey
Partnerships Unraveled
Introduction
This chapter focuses on strategies for vendors to stand out by considering the end user, sales ease, and potential earnings. It emphasizes reducing friction in the sales process as a key factor in competitiveness, citing examples from leading vendors like Microsoft and AWS investing in streamlined operations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode