Uncensored CMO Rob Mayhew on the untapped creator opportunity in B2B, London vs New York and using social media as a brand
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Mar 10, 2025 Rob Mayhew, a comedic content creator known for his engaging TikTok and LinkedIn videos, discusses his exciting move to New York City and the vibrant creator culture there. He delves into the contrasts of marketing in London and NYC, highlighting the importance of authenticity and humor in B2B branding. Rob shares insights on leveraging social media effectively, his process for creating relatable content, and the evolving landscape of the creator economy. He emphasizes the potential of platforms like TikTok for brand storytelling and connecting with diverse audiences.
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Rob's London to New York Move
- Rob Mayhew moved from London to New York to find new opportunities and experiences.
- He finds New York exciting but notes the quality of life isn't as good without wealth.
Friday Revival Club Show
- Rob is creating a YouTube show called Friday Revival Club to recapture fun Fridays at work.
- The show features music, comedy, and will be filmed in different company offices every week.
New York's Unique Work Culture
- New York has an encouraging energy where people want to help and connect you.
- The city demands a serious attitude to work due to high costs and healthcare tied to employment.