Rob Mayhew on the untapped creator opportunity in B2B, London vs New York and using social media as a brand
Uncensored CMO
00:00
Evolving B2B Marketing on LinkedIn
This chapter explores the dynamic world of B2B marketing, emphasizing the need for entertainment and relatability in brand storytelling on LinkedIn. It highlights the effectiveness of humor in advertising and discusses the changing landscape of social media engagement, focusing on the importance of timely commentary. The speakers also share insights on regional advertising trends and the creative processes behind successful content creation.
Transcript
Play full episode
