Rob Mayhew on the untapped creator opportunity in B2B, London vs New York and using social media as a brand
Uncensored CMO
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Engaging Diverse Audiences in Marketing
This chapter explores how brands create impactful marketing during events like the Super Bowl while engaging diverse audiences across platforms like TikTok and LinkedIn. It emphasizes the importance of authenticity in creator partnerships and calls for B2B brands to invest in longer-form content to connect with their future customers.
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