Rob Mayhew on the untapped creator opportunity in B2B, London vs New York and using social media as a brand
Uncensored CMO
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Exploring the Creator Economy: Opportunities and Brand Building
This chapter explores how creators are transforming their personal brands into profitable businesses, comparing trends in the UK and US markets. It highlights successful examples and discusses the role of platforms like TikTok in fostering brand growth and the challenges that come with marketing in this space.
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