Rob Mayhew on the untapped creator opportunity in B2B, London vs New York and using social media as a brand
Uncensored CMO
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Creating in the Concrete Jungle
This chapter explores the supportive creative culture in New York City compared to London, focusing on the ease of networking and the seriousness with which New Yorkers approach their work. It also examines the speaker's journey as a full-time creator, discussing strategies for TikTok and LinkedIn, and innovative ideas for branded content on platforms like YouTube.
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