Rob Mayhew on the untapped creator opportunity in B2B, London vs New York and using social media as a brand
Uncensored CMO
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Harnessing Influence: The Power of Authentic Storytelling in Branding
This chapter highlights the significance of using influential figures to convey a brand's narrative instead of solely depending on traditional messaging. It explores the value of authentic stories from real users, especially on platforms like LinkedIn, and discusses the importance of choosing the right partnerships.
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