Think Like Amazon

Customer Obsession in action with Kim Mathisen

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May 17, 2021
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ANECDOTE

Using Customer Data to Learn Fast

  • Kim used customer buying data, reviews, and competitive analysis to quickly learn new categories at Amazon.
  • This approach helped her identify gaps and opportunities for customer experience improvements.
ADVICE

Involve Your Team in Ideation

  • Involve your team in ideating customer improvements through short, inclusive exercises.
  • Use simple voting and rapid press release drafts to prioritize the best ideas quickly.
INSIGHT

Sellers as Customers Too

  • Sellers are unique customers with different goals, requiring partnership and trust building.
  • Supporting sellers to fill supply gaps benefits all customers and grows the overall business.
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