Think Like Amazon cover image

Customer Obsession in action with Kim Mathisen

Think Like Amazon

00:00

Are You Still Using PR FAQs?

Kimberly Cevallos: I would start with the customer and work backwards. She says it can be difficult for existing businesses who may have organizational structures in place that make it difficult to do this. "It's not late to start because being customer-centric isn't going to hurt your business," she says.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app