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Customer Obsession in action with Kim Mathisen

Think Like Amazon

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Customer Obsession at Amazon

Jeff Bezos was in training with CS and the customer call agent that was sitting with him said to him, like, this thing is going to have a scratch across the top. And so sure enough, they picked up the phone with the customer. They resolved it. She was happy. Of course, she didn't know Jeff was on the phone. So I think that is one of the most exemplary examples of customer obsession at Amazon.

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