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Customer Obsession in action with Kim Mathisen

Think Like Amazon

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The Annon Core Process Is a Great Example

Kimberly Wilkinson: Amazon has a mechanism called the Annon Core that we look at every week in our business reviews. She says when she worked in grocery, it was always something like sugar-free, hairy bo gummy bears. It literally took me having a scientist write a letter to prove they're not good for your belly and you should stop eating them. Wilkinson: If there's any doubt, if there's any new team in some new geography of the world that's like, hey, do we empower any employee at Amazon to bias on the side of the customer?

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