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Customer Obsession in action with Kim Mathisen

Think Like Amazon

00:00

How Do You Earn and Keep Trust With Sellers?

During several of your roles, you were also responsible for the seller business or the seller P&L. In those roles, can you tell us a little bit more about how you thought about earning and keeping trust with sellers as a customer? I will just come out of the gate with seller trust is critical to Amazon's business, like full stop. There's a high degree of trust and responsibility that's placed in the role of people who have access to seller data.

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