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Customer Obsession in action with Kim Mathisen

Think Like Amazon

00:00

The Customer Recession Principle

Kimberly Cevallos: I think that many companies could go about a similar ideation approach using different angles. She says Amazon's super power is the ability to have a strategy like that, but also back it up with the plan and execution. "I would tell people, Hey, I'm trying this thing out and people give me better tips like, you sticky notes to vote"

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