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Customer Obsession in action with Kim Mathisen

Think Like Amazon

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Amazon - What's the Best Selling Product in Your Category?

Roxanne Jones: It's very eclectic career at Amazon, not just touching many of those different retail roles or functions as we call them. She says she used a customer focus to quickly get up to speed when moving from books to grocery or moving from grocery to tools or sports where, you know, is a new industry for you. Jones: I would look at things like what are customers buying in this category? How frequently are they buying it? Where are those customers coming from? Are they coming into my category or to this product directly from Amazon.com?How are they even getting here?"

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