The GaryVee Audio Experience E-commerce For The Now | Marketing For The Now Ep. 9
Aug 9, 2020
Guest
Christine Hunsicker
Guest
Simon Garrity
Guest
Jamie Schwab
Guest
Crystal Etienne
Guest
Neil Blumenthal
Guest
Sarah Hofstadter
Guest
Mark Bergen
Guest
David Heath
In a captivating discussion, industry leaders such as David Heath, co-founder of Bombas, and Neil Blumenthal, co-CEO of Warby Parker, share their insights on the evolving e-commerce landscape. They delve into how brands can adapt through authenticity and innovative marketing strategies. Sarah Hofstadter from Profitero emphasizes leveraging data for success, while Crystal Etienne discusses her unique femtech solutions. Speakers also reflect on consumer behavior shifts during the pandemic, showcasing the importance of agility and strategic partnerships in a rapidly changing market.
AI Snips
Chapters
Transcript
Episode notes
Solving Customer Problems
- Neil Blumenthal discussed Warby Parker's initial focus on solving customer problems.
- By addressing the high cost and poor experience of buying glasses, Warby Parker found success.
Home Try-On Model
- Warby Parker's home try-on model addressed customer concerns about buying glasses online.
- This innovative approach solved a key challenge and drove growth.
Stores as Marketing
- Physical stores serve as both sales and marketing channels, increasing brand awareness and driving online traffic.
- Warby Parker's store expansion led to a decrease in online customer acquisition costs.