E-commerce For The Now | Marketing For The Now Ep. 9
The GaryVee Audio Experience
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Navigating Brand Presence and Consumer Engagement
This chapter explores the critical role of brand presence throughout the consumer journey, especially at the bottom of the sales funnel. It discusses the integration of branding strategies with conversion elements, highlighting the need for adaptability and purpose-driven messaging in modern marketing. The conversation features insights from industry experts, including Simon Garrity, on the evolution of brands in response to digital transformation and changing consumer expectations.
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