E-commerce For The Now | Marketing For The Now Ep. 9
The GaryVee Audio Experience
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Navigating Plus-Size Fashion in a Digital Age
This chapter explores an innovative fashion rental subscription service designed for plus-size women, addressing the challenges of traditional retail in adapting to e-commerce. It highlights the importance of understanding customer journeys and brand-building, particularly in the face of changing market dynamics. The discussion emphasizes strategic approaches for smaller brands amid the pandemic and the need for a digital-first mindset to thrive in the modern retail landscape.
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