E-commerce For The Now | Marketing For The Now Ep. 9
The GaryVee Audio Experience
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Navigating E-Commerce in CPG Brands
This chapter examines the challenges Consumer Packaged Goods brands face in adapting to the rapid growth of e-commerce and the transformative impact on shopping behaviors. It also emphasizes the need for data-driven strategies and brand equity to thrive in a competitive landscape shaped by the COVID-19 pandemic.
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