E-commerce For The Now | Marketing For The Now Ep. 9
The GaryVee Audio Experience
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Navigating E-Commerce Decision-Making for Retailers
This chapter explores the complex decision-making processes for retailers lacking control over their media channels in the e-commerce landscape. It emphasizes the criticality of strategic pricing, promotions, and retailer selection, while underscoring the value of partnerships with platforms like Shopify to optimize brand performance.
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