Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing) Hala Taha: How I Turned My Side Hustle into a Multi-Million-Dollar Media Business | Entrepreneurship | 7YearsofYAP
Jamar Jones, the host of The Foureva Podcast and author of 'Change Your Circle, Change Your Life', speaks with Hala Taha, a leading creator-entrepreneur and founder of YAP Media. They discuss how Hala transformed her side hustle into a multi-million-dollar media empire, emphasizing sales as the driving force of entrepreneurship. Key topics include strategic guest outreach, building a strong team culture, and leveraging LinkedIn for growth. They also share effective sales techniques and future plans for expanding their creative ventures.
54:44
From Hot 97 To Media Founder
- Hala started at Hot 97 and built early radio skills that later powered her podcast and agency work.
- She translated audio production, copywriting, and on-air experience into a media-business advantage.
Build Guest Lists And Leverage Social Proof
- Make a list of 100 dream guests and do volume outreach without lowering standards.
- Use early reputable guests as social proof to unlock better guests over time.
How She Booked Matthew McConaughey
- Hala tracked chart rankings to convince Matthew McConaughey to appear over a lesser-ranked show.
- She used comparative social proof and timing to win the booking.
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Intro
00:00 • 4min
From Hip Hop Roots to Entrepreneurial Heights
04:02 • 15min
The Power of Visionary Leadership in Team Management
19:17 • 3min
Elevate Your Business with Innovative Web Solutions
22:11 • 4min
Building a Media Empire: From Side Hustle to Success
25:42 • 15min
Building a Community Through Consistency and Support
40:17 • 4min
Mastering Sales Strategies
44:43 • 8min
Building a Creative Hub
52:30 • 7min
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In 2018, Hala Taha launched the Young and Profiting podcast while still working her corporate job, laying the foundation for YAP Media. What began as a side hustle has grown into a top-ranked entrepreneurship podcast, a powerful personal brand, and a thriving podcast and social media agency. In this special 7 Years of YAP series, Hala joins Jamar Jones on The Foureva Podcast to share the exact strategies she used to turn a side hustle into a multi-million-dollar media business.
In this episode, Jamar and Hala will discuss:
(00:00) Introduction
(03:23) Her Early Career at Hot 97 and Skill Stacking Edge
(07:39) Using Social Proof to Land Influential Guests
(10:48) Sales as the Engine of Entrepreneurship
(12:38) Building and Scaling a High-Performance Team
(20:02) YAP Media: From Side Hustle to 7-Figure Business
(29:33) LinkedIn Growth Hacks for Entrepreneurs
(36:08) Sales Strategies for Closing High-Value Clients
(43:48) What's Next: Future Plans for Business Growth
Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She’s the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur.
Sponsored By:
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Resources Mentioned:
Hala’s Podcast, Young and Profiting: bit.ly/_YAP-apple
Hala’s Agency, YAP Media: yapmedia.com
The Foureva Podcast by Jamar Jones: bit.ly/TFP-apple
Change Your Circle, Change Your Life by Jamar Jones: bit.ly/ChangeCircle
Active Deals - youngandprofiting.com/deals
Key YAP Links
Reviews - ratethispodcast.com/yap
YouTube - youtube.com/c/YoungandProfiting
LinkedIn - linkedin.com/in/htaha/
Instagram - instagram.com/yapwithhala/
Social + Podcast Services: yapmedia.com
Transcripts - youngandprofiting.com/episodes-new
Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Startup, Starting a Business, Passive Income, Online Business, Solopreneur