Web Design Business with Josh Hall
(BONUS) How to Offer Paid Discovery with Shannon Mattern (audio training)
Feb 20, 2025
Shannon Mattern, Founder and CEO of the Web Designer Academy, shares her expertise in paid discovery strategies tailored for web designers. She discusses how to effectively incorporate paid discovery into sales calls, empowering designers to charge for their insights. Shannon reveals success stories and the financial benefits of this model, enhancing client trust and project value. She emphasizes the importance of clear communication and expectations, while also teasing a comprehensive mastery course to deepen listeners' understanding.
01:18:05
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Quick takeaways
- Paid discovery is highlighted as a crucial strategy that enables web designers to charge for their expertise upfront, enhancing revenue and client trust.
- The podcast emphasizes a clear distinction between free consultations and paid strategy sessions, underscoring the value of comprehensive planning in securing high-value projects.
Deep dives
Introduction of Audio Courses
Audio courses are now available for members of Web Designer Pro at any tier, offering three specific courses: business, maintenance plan, and scaling. Each member receives a private link to access these courses in audio format, making it convenient for on-the-go learning. The host encourages listeners to join the Web Designer Pro community to take advantage of these resources. This initiative is designed to enhance learning for web designers and support their professional development.
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