Web Design Business with Josh Hall (BONUS) How to Offer Paid Discovery with Shannon Mattern (audio training)
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Feb 20, 2025 Shannon Mattern, Founder and CEO of the Web Designer Academy, shares her expertise in paid discovery strategies tailored for web designers. She discusses how to effectively incorporate paid discovery into sales calls, empowering designers to charge for their insights. Shannon reveals success stories and the financial benefits of this model, enhancing client trust and project value. She emphasizes the importance of clear communication and expectations, while also teasing a comprehensive mastery course to deepen listeners' understanding.
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Engaging the Audience
- Ask clients questions during the training to facilitate engagement and address their specific needs.
- Share your own experiences and excitement about the topic to build enthusiasm.
Rachel's Success Story
- Rachel, a web designer, struggled to exceed a certain revenue ceiling.
- After implementing paid discovery, she began booking higher-value projects, sharing her process with others.
Why Paid Discovery Works
- Paid discovery builds trust, leading to higher-priced projects and client loyalty.
- It helps designers realize projects' true value, increasing confidence in pricing.