Shannon Mattern

Shannon Mattern, Founder and CEO of the Web Designer Academy, shares her expertise in paid discovery strategies tailored for web designers. She discusses how to effectively incorporate paid discovery into sales calls, empowering designers to charge for their insights. Shannon reveals success stories and the financial benefits of this model, enhancing client trust and project value. She emphasizes the importance of clear communication and expectations, while also teasing a comprehensive mastery course to deepen listeners' understanding.