Talk About Talk - Communication Skills Training #3 WHY WE TALK – Dr. Andrea Wojnicki discusses her research – podcast
Dec 31, 2018
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12
Introduction
00:00 • 2min
What Is Word of Mouth?
02:17 • 2min
Will on Line Word of Mouth Be Less Effective?
04:35 • 3min
What Is Word of Mouth?
07:49 • 2min
Why Do Consumers Talk About Products and Services?
09:32 • 2min
Word of Mouth and Consumer Welfare Are Often Associated
12:00 • 2min
Why Consumers Talk About Products and Services
14:07 • 2min
The Third Reason Why Consumers Generate Word of Mouth
16:28 • 3min
How Does Cognitive Distenance Affect Word of Mouth?
19:37 • 3min
The Four Reasons Why People Generate Word of Mouth
22:28 • 4min
How Word of Mouth Can Improve Your Reputation
26:06 • 4min
Word of Mouth
30:01 • 2min