#3 WHY WE TALK – Dr. Andrea Wojnicki discusses her research – podcast
Talk About Talk - Communication Skills Training
00:00
Why Do Consumers Talk About Products and Services?
The main psychological motivation here is altruism. The first reason why consumers may talk, why they generate word of mouth, is to be helpful. Any given example of word of mouth can be attributed to at least one of these four motivations. You will hear some of those quotes in today's episode, just the highlights,. i promise.
Transcript
Play full episode
