#3 WHY WE TALK – Dr. Andrea Wojnicki discusses her research – podcast
Talk About Talk - Communication Skills Training
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Word of Mouth and Consumer Welfare Are Often Associated
Ten out of ten told me that they share information, they generate word of mouth because they're trying to be helpful. One participant sheepishly admitted that there may be something other than altruism at play. There's no arguing that this is not surprising, and has also been demonstrated in other academic research.
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