The Third Reason Why Consumers Generate Word of Mouth

The psychological motives here include cognitive dissonance, overcoming scarcity and the need to recipricate sound familiar memories of your sy one o one class. Consumers may assume that their friends positive will like positive, the same things as them. It's like a validation. If they have similar interests to you, the chances are higher than someone you don't know very well, that they too will enjoy the product or have the same experience.