#3 WHY WE TALK – Dr. Andrea Wojnicki discusses her research – podcast
Talk About Talk - Communication Skills Training
00:00
The Four Reasons Why People Generate Word of Mouth
The fourth reason why people generate word of mouth is for their own self interest. We assume our friends are just being helpful, but it turns out that one of the main motivations that drives people to share recommendations with their friends is self interest. Two theories help inform this phenomenon social capital and self in a ancement.
Transcript
Play full episode
