Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 3min
The Challenges of Category Creation in Enterprise Performance Management
03:25 • 4min
Continuous Planning
07:40 • 2min
Can We Own This?
09:47 • 4min
Are You Spending Too Much Time Planning, Budgeting, Forecasting?
14:02 • 1min
Is There a Need for a New Category?
15:21 • 2min
Pay B to Be Gross Listeners
17:41 • 3min
Do You Identify With This?
20:21 • 3min
Is There a Roadblock to Category Creation?
23:48 • 6min
The Rebrand, What's the First Piece of Content?
29:26 • 4min
What Have You Learned From Your Rebranding Process?
33:34 • 3min
Do You Really Want to Do That Right Now?
36:10 • 2min
The Best Brands Choose M Particle
38:39 • 2min


