Are You Spending Too Much Time Planning, Budgeting, Forecasting?

For the first while, we actually were spending too much time talking to it to the middle stages. But once you then start into more use case level marketing for them, hey, you have this planning, budgeting, forecasting problem? Grey, we can solve that for you. And if you spend too much time riht, like cold calling, hey, do you need a continuous planning solution? People, they don't even know what that is, right? So you go and make sure that where you meet your customers where they are, and be mindful that your category may not meet those customers where they're often.