What Have You Learned From Your Rebranding Process?

Rowan: I often think of our b tobe growth audience as just a large room, right? Where we're like in this hall together. So there's a few groups that are listening. Rowan: What did you learn from that whole pro that has really stuck with you an in the work you do? Rowan: To always be evaluating your positioning and your narrative. It's never perfect, number one,. The second learning would be, always have anchors back to what you're trying to do.